Time pressure and regret in sequential search

Perceived urgency and regret are common in many sequential search processes; for example, sellers often pressure buyers of the best offer, both time-wise terms potential forgoing unique purchasing opportunities. Theoretically, these strategies result anticipated experienced regret, which systematically affect behavior thereby distort optimal search. In addition, may alter decision-making processes salience regret. To understand empirical relevance aspects, we study causal effects urgency, their interaction on a pre-registered, theory-based, well-powered experiment. We find that reduces decision times perceived quality but does not length. Only very inexperienced decision-makers buy earlier when pressured. Anticipated length (neither with nor without time pressure), while leads to systematic adjustments Thus, recommend consumer protection policies should particularly focus markets first-time buyers.